How SEO Helped a Criminal Defense Law Firm Triple Its Organic Traffic
A criminal defense law firm approached me struggling with low organic traffic and poor visibility in search results. Despite offering top-tier legal services, they were receiving only 100 organic visitors per month. Within six months, my SEO strategies helped them scale to 300+ organic visitors per month, significantly improving their visibility and lead generation.
Challenges
- Low Search Visibility – The firm’s website was not ranking for important legal keywords.
- Weak Content Strategy – Their blog lacked depth, and existing content was not optimized for search intent.
- Poor Technical SEO – The site had slow load times, broken links, and missing structured data.
- Minimal Backlinks – There was a lack of high-quality backlinks from authoritative legal websites.
Strategy Implemented
1. Keyword Research & Content Optimization
- Identified high-intent keywords related to criminal defense services.
- Optimized existing pages and created new content around legal FAQs, case studies, and defense strategies.
- Implemented a content silo structure to improve topical authority.
2. Technical SEO Improvements
- Improved site speed by optimizing images and reducing server response time.
- Fixed broken links and ensured proper internal linking for better crawlability.
- Added schema markup for enhanced search engine understanding.
3. Local SEO Optimization
- Optimized Google Business Profile (GBP) with updated business details and services.
- Acquired positive client reviews to build credibility.
- Built local citations on reputable legal directories.
4. Authority Building through Link Acquisition
- Secured guest posts on legal blogs and industry publications.
- Earned high-quality backlinks through outreach and digital PR.
- Submitted the website to niche directories for increased trust and relevance.
Results Achieved
- Organic Traffic Growth: Increased from 100 to 300+ visitors per month.
- Keyword Rankings: Multiple high-intent legal keywords ranked on Page 1 of Google.
- Lead Generation: The firm reported a 40% increase in consultation requests.
- Google Business Profile Clicks: A 70% increase in phone calls and website visits from GBP.
Conclusion
By implementing a strategic SEO plan focusing on technical fixes, content optimization, and link building, I helped the criminal defense law firm significantly grow its online presence. This case study demonstrates how tailored SEO strategies can lead to real business growth, especially in competitive industries like legal services.
Need Help Growing Your Law Firm’s Online Presence?
If you’re a law firm looking to improve your search rankings and generate more leads, let’s discuss a customized SEO strategy tailored to your needs. Contact me today!